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Walking Tours of Birmingham.... the Story So Far

On into Autumn.... Birmingham Heritage Week was fun. We launched Tour No. 2 during the week and it was a great learning curve. People seemed to really enjoy this new tour and we will continue it alongside Tour 1 through the winter. The new tour is a good 1 3/4 hours if you include going in to St Martin's to see the early Burne-Jones stained glass but that really helps to set the scene. Improving the Tour with an Audio System One thing that we are wondering about investing in is a personal tour audio system. We know other tour operators read this blog and if any of you have researched this do contact us if you have useful advice. It is a really tricky market - and with quite a lot of different options to think about. Not something to be rushed into but could make a difference, especially to our new tour where the guide speaking too loudly can be intrusive for others when we are in naturally quiet areas such as the Cathedral and Art Gallery. Another tricky thing is that it is very difficult to find transparency in prices for guiding audio systems, with the big  players offering to quote but generally not displaying prices on their websites. The exception is the lower end of the market, where Chinese manufacturers have developed a neat direct selling approach through Amazon. After a weekend of research we have ordered a transmitter and single receiver and various disposable earphones to gain some experience before we 'dive in' too much! I guess key issues for us to think about are: The additional time in hooking up everyone up and remembering to collect audio sets at the end. Health and safety - issues of cleanliness can be  overcome with earphones provided by the 'tourists' or single use earphones that we can supply at cost. Do we talk on the move - something we try not to do at the moment with a simple audio loudspeaker set-up worn by the guide? There is something nice for the guide and the  'tourists' to have the quiet space between stops. On the other hand when people ask questions as you walk along you could answer to everyone as you walk - they can always turn you off if they want some space! We will report here how we get on with our experiments over the  autumn on this! September 2017, JDB Tour No. 2 .... Digging In It is a surprising amount of work to produce a new city tour. It has been interesting to have several people on our tour recently who are setting up their own tours. One a tour of Southport and the other in Rugby. To look back at what we have accomplished and, for what it is worth, to pass on our  experience to others is useful. Tour No. 2 pushes the limits a bit with a mix of general interest in the city and also adding in a Burne-Jones slant. His was a fascinating and in part colourful life and there are plenty of stories to add. It is the balance between Burne-Jones and more general information about the city such that the tour is enjoyable to someone who is not the slightest bit interested in Burne- Jones! It has been amazing studying Burne-Jones these last few months. There is the possibility that pre-Raphaelite aficionados come on tour with us and I am fairly sure I can stand up reasonably well. The reading has been extensive and the collection of second hand books bought sometimes for 1p + postage from Amazon grows by the day! On top of the reading visits to Tate Britain and Buscott House to experience some of Sir Edward's most famous works have been fun. So key things at present have included: Branding for Tour No. 2 Really pleased with the colour - The green is so right and alludes to the painting "Green Summer" (1864 watercolour, 1868 oil). The background faces are actually from Golden Stairs, 1880, which is in Tate Britain and not BMAG. Printed items - now we have the branding we can work on the printed items. This includes a 2-sided A5 promotional leaflet, A5 4-page tour brochure and an A2 poster for the pop-up meeting point stand. we also have to work on a new map inside the 4-pager. I am best giving these to my designer all at the same time. I guess I am thinking we want to be a bit different with a more artistic feel to the items - perhaps even a short poem by William Morris, such as: The heart desires The hand refrains The Godhead fires The soul attains All will be revealed on tour! Permissions: Of course when we go inside buildings and even into outside areas that are not strictly public spaces it is crucial to get written permissions. This seems a chore but actually it can create awareness and build excellent relationships. However things such as access policy, risk assessment and public liability insurance are really important to have in place. The people you need to speak to are often protected by others so getting an answer is not always easy. I am currently working on 5 permissions and so far have 3 have come back positive. As for writing the tour itself - well on the way but a little bit of inertia due I think to still getting my head round the balance between general info and the Burne-Jones story. Heritage Week: We are launching the tour in September at Birmingham Heritage Week and have put some days up for sale already. Overall the new tour looks really exciting and it is a great opportunity to take our tours to a new level. We will see...keep the faith! Jonathan Berg, 23rd May 2017
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